In lieu of last years tragedies at Electric Zoo festival and other drug related issues occurring during many of today’s popular music festivals, Electric Zoo has launched a new campaign called “Come to Life”. It’s goal? To encourage attendees to be present at these magical festivals, savor the moment, and avoid the risks/dangers associated with drug consumption (specifically Molly/MDMA). As an added measure to make sure attendees don’t blow off the campaign, all attendees must watch the PSA in order to activate their wristbands.
This video definitely hits the nail on the head, and does a successful job at portraying the typical “bro” at a music festival, while giving some insight as to how party-favor takers may appear to those around them. Give it a watch, give it a listen, and go forth to enjoy music festivals safely.