The Pains of Being Pure at Heart – “Simple and Sure”

BANGS is a Brooklyn-based production company that specializes in unique music videos and commercials. The results of one of their more recent projects is the music video “Simple and Sure” by The Pains of Being Pure at Heart, which plays with the concept of a GIF. At first, the video appears as though every shot is a GIF, however as the video progresses, you soon realize that each shot is actually acted out and done before any post production. Very well executed video, and we’re excited to see what BANGS will think up next.

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